The original tourist attraction tagline.
the power of great messaging
It can be largely forgotten by those that work in the business, but it's the messaging that turns an aesthetically pleasing ad into a great and memorable ad. Images alone…
facebook is dead
Facebook is dead. Ok, not really. Actually, not at all. The reason is simple. There is no compelling replacement that offers more and asks less, yet. We’re not big fans of facebook at…
the marketing technology landscape
It's quite a landscape. It's old, but it's still relevant as a starting point.
don’t be afraid to take chances
The risk to reward ratio Working on the media side of the business, dealing with the different ad agencies, we discovered that the more established agencies were too siloed, and…
managing expectations
This diagram isn't original, it's 'borrowed' from various sources, but it's also a good illustration of what can be expected from your partner creative agency. The three overlapping bubbles represent the…
design is critical
Cash is king. Talent is indispensable, and design takes you to the next level. It’s a truth that can’t be dismissed. You see examples of fantastic design everyday, from the…
the way it’s always been done
We don't necessarily do things the way they've always been done. And for good reason. It's hard to get better if we're stuck where we stand. Take this parable for…
leave them wanting more
The three rules for great advertising. [Stolen and Altered] 1. Be concise. 2. Leave them wanting more. 3. Thanks to the magazine editor that made me, uh, lol, the first…