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The original tourist attraction tagline.

the power of great messaging

  • Post author:bruce949
  • Post published:June 26, 2015
  • Post category:Creative/the cOOp wisdom

It can be largely forgotten by those that work in the business, but it's the messaging that turns an aesthetically pleasing ad into a great and memorable ad. Images alone…

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facebook is dead

  • Post author:bruce949
  • Post published:March 11, 2015
  • Post category:the cOOp wisdom

Facebook is dead. Ok, not really. Actually, not at all. The reason is simple. There is no compelling replacement that offers more and asks less, yet. We’re not big fans of facebook at…

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the marketing technology landscape

  • Post author:bruce949
  • Post published:February 28, 2015
  • Post category:the cOOp wisdom

It's quite a landscape. It's old, but it's still relevant as a starting point.

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don’t be afraid to take chances

  • Post author:bruce949
  • Post published:November 27, 2014
  • Post category:the cOOp wisdom

The risk to reward ratio Working on the media side of the business, dealing with the different ad agencies, we discovered that the more established agencies were too siloed, and…

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managing expectations

  • Post author:bruce949
  • Post published:September 9, 2014
  • Post category:the cOOp wisdom

This diagram isn't original, it's 'borrowed' from various sources, but it's also a good illustration of what can be expected from your partner creative agency. The three overlapping bubbles represent the…

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design is critical

  • Post author:bruce949
  • Post published:August 29, 2014
  • Post category:the cOOp wisdom

Cash is king. Talent is indispensable, and design takes you to the next level. It’s a truth that can’t be dismissed. You see examples of fantastic design everyday, from the…

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the way it’s always been done

  • Post author:bruce949
  • Post published:July 24, 2014
  • Post category:the cOOp wisdom

We don't necessarily do things the way they've always been done. And for good reason. It's hard to get better if we're stuck where we stand. Take this parable for…

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leave them wanting more

  • Post author:bruce949
  • Post published:July 20, 2014
  • Post category:the cOOp wisdom

The three rules for great advertising. [Stolen and Altered] 1. Be concise. 2. Leave them wanting more. 3. Thanks to the magazine editor that made me, uh, lol, the first…

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