fully integrated campaign development

the cOOp devised and executed on fully integrated campaigns for advertisers of the dominant action sports publishing company, now known as TEN: The Enthusiast Network.

sales collateral

Once campaign concepts were created, the cOOp created the sales collateral and presentations for pitching the concepts to advertisers.

brand consultation

Consulted with non-endemic brands on the appropriate imagery and messaging to reach a sophisticated and fickle audience.

fully integrated campaign development

The San Francisco International Beer Festival has been a Bay Area institution for 30+ years. Created as a fundraiser for the Tel-Hi Co-Operative Nursery School, it has taken on a life of its own while staying true to its roots and providing a significant portion of the school's yearly budget. In its 31st year, the cOOp did a brand refresh and rebuilt the sfbeerfest website, as well as other promotional collateral surrounding the yearly event.

virtual marketing department

the cOOp created the brand identity for this new restaurant chain startup, developing logos, signage, menus and website.

art direction & production

the cOOp designed and produced print marketing collateral for this startup phone company.

virtual marketing department

the cOOp served as this startup brand's virtual marketing department, helping to bring the brand from concept to launch. the cOOp was involved in brand identity development, website development, print and digital marketing collateral, as well as taking a major role in strategy, planning and budget development.

design and production

RK Design + Build is a small Southern California contractor that needed to refresh its image and build a new responsive website. Being a friend of the cOOp, taking on this small, fun project was a no-brainer.

fully integrated campaign development

Created and produced fully integrated campaigns for clients such as Gatorade, Ball Park Franks, Nintendo, Activision, Chevy, New Era, Mountain Dew, Nike, PacSun, Skullcandy and Subway, among many others.

social media

Initiated and developed the social media strategy and activation for all TransWorld Media titles.

art direction

Art directed and designed multitudes of collateral pieces across multiple consumer touchpoints.

brand consultation

Consulted with non-endemic brands on the appropriate imagery and messaging to reach a sophisticated and fickle audience.

logo design

Conceived and designed the Big Bear Mountain Resorts logo when Bear Mountain and Snow Summit merged.

The concept began with the idea that the two mountains were the Yin and Yang of each other - one catered to youthful snowboarders and the other catered to skiing families. The new logo also had to show that the two mountains were "connected" to each other and had to incorporate the current individual mountain logos.

Ultimately, the Yin and Yang symbol was pulled apart and turned into mountain shapes through one continuous line. The left peak was made slightly taller, reflecting the real world differences.

art direction & production

the cOOp acts as a virtual art department for this venerable Texas retailer and distributor, creating print, digital and event collateral, as well as updating and refreshing the brand image.

social media

Established in 1937, social media is new territory for a company that has been successful without needing to dabble in this new frontier. the cOOp is helping to ease the transition through the new media minefield by developing a social strategy while deliberately and purposely creating their new social platforms.

all things marketing

Warm Spring Foundation & the Aquapoda: the cOOp is the marketing arm for this non-profit startup - creating websites, presentations and marketing collateral.

virtual marketing department

A sister brand to Surelink, the cOOp took on marketing duties for this established brand, creating new collateral, programs and refreshing a dated website.

art direction and marketing services

Possibly ahead of its time, VIP Body Armor was a company that converted fashionable clothing into armored fashionable clothing, targeting (for lack of a better word) celebrities, politicians and international travelers. the cOOp created its brand identity as well as designed and produced all collateral and websites.