[et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”YOU HAVE NOT REACHED THIS WEBSITE IN ERROR” background_layout=”dark” text_orientation=”center” header_fullscreen=”on” header_scroll_down=”off” background_url=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/laptopblue.jpg” background_overlay_color=”rgba(0,0,0,0.65)” parallax=”on” parallax_method=”off” content_orientation=”center” image_orientation=”center” title_font=”Merriweather|on|||” title_font_color=”#ffffff” title_font_size=”60″ subhead_font_color=”#ffffff” subhead_font_size=”20px” custom_button_one=”on” button_one_text_size=”25″ button_one_text_color=”#000000″ button_one_bg_color=”#cccccc” button_one_border_width=”5″ button_one_border_color=”#000000″ button_one_border_radius=”5″ button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon=”%%182%%” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_letter_spacing_hover=”0″ subhead=”Click image to visit the NEW cOOp agency website”]

new-coop-website-arrow

[/et_pb_fullwidth_header][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”on” specialty=”off” transparent_background=”on” background_color=”#ffffff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_slider admin_label=”Fullwidth Slider” show_arrows=”on” show_pagination=”on” auto=”on” parallax=”off” parallax_method=”off” auto_speed=”6000″ auto_ignore_hover=”off” remove_inner_shadow=”off” background_position=”default” background_size=”default” hide_content_on_mobile=”off” hide_cta_on_mobile=”off” show_image_video_mobile=”off” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″] [et_pb_slide heading=”marketing and advertising, made easy” button_text=”see what the cOOp can do for you” image=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/owl_thecOOp1-e1433363776265.png” alignment=”center” background_layout=”light” allow_player_pause=”off” button_link=”/capabilities/” background_image=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/birds.jpg” background_position=”default” background_size=”default” background_color=”#ffffff” header_font_select=”default” body_font_select=”default” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on”] [/et_pb_slide][et_pb_slide alignment=”center” background_layout=”light” allow_player_pause=”off” background_position=”default” background_size=”default” background_color=”#ffffff” header_font_select=”default” body_font_select=”default” custom_button=”off” button_font_select=”default” button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” background_image=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/birds.jpg”]

We should clarify – made easy for you.

Because marketing and advertising isn’t easy. It requires years of experience and learning. It requires a healthy dose of a right brain, with another healthy dose of a left brain. It requires vision, creativity, analytics and math. It requires time – one of the only things that’s in shorter supply than cash. And really, ain’t nobody got time for that when you’re trying to run a business. Let us apply our experience, our learnings and our analytical creativity for you. Scroll down to learn more about the cOOp, and what the cOOp can do for you.

[/et_pb_slide] [/et_pb_fullwidth_slider][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” inner_shadow=”off” parallax=”on” parallax_method=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_cta admin_label=”what is the cOOp” use_background_color=”off” background_color=”#00aeef” background_layout=”light” text_orientation=”left”]

what is the cOOp? 

 

EVOKE. INSPIRE. INDUCE. It’s not just about creating logos and print ads, or TV and radio spots. It’s about helping to drive product strategy, it’s devising and creating content – and then distributing that content. It’s helping brands pitch to other businesses. It’s new media and the wild west, it’s social interaction. It’s about evocation and inspiration, and inducing action.

[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” inner_shadow=”off” parallax=”on” background_image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/cameraguyfaded.jpg” transparent_background=”off” parallax_method=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_slider admin_label=”capabilities” show_arrows=”off” show_pagination=”off” auto=”off” parallax=”on” parallax_method=”off”] [et_pb_slide alignment=”center” background_layout=”light” background_color=”#ffffff” background_image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/cameraguyfaded.jpg” allow_player_pause=”off”]

capabilities


The touchpoints are the key. Where are your consumers, your customers, getting their messages? We’re not referring to their voicemail or email, we’re talking about the content they consume. And it’s not necessarily what they’re actively seeking, but what they see, hear and comprehend in their environment. Those are the touchpoints. A sign on a building, a banner ad on a website, a printed advertorial in a magazine, an event in a parking lot, a funny video on YouTube – these are all touchpoints in which you can deliver your message. And that is our capability – to figure out where and when and how to deliver your message.

[/et_pb_slide] [/et_pb_slider][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Digital” title=”digital” url_new_window=”off” image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/DigitalIcon.png” animation=”top” background_layout=”light” text_orientation=”center” use_icon=”off” icon_color=”#108bf5″ use_circle=”off” circle_color=”#108bf5″ use_circle_border=”off” circle_border_color=”#108bf5″ icon_placement=”top”]

Web design to development to UI to rich media. If you can dream it up we can get it done. [read more]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Print” title=”print” url_new_window=”off” image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/PrintIcon.png” animation=”top” background_layout=”light” text_orientation=”center” use_icon=”off” icon_color=”#108bf5″ use_circle=”off” circle_color=”#108bf5″ use_circle_border=”off” circle_border_color=”#108bf5″ icon_placement=”top”]

the cOOp specializes in the original, beautiful, tactile medium. [read more]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Buying” title=”media strategy & buying” url_new_window=”off” image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/BuyingIcon.png” animation=”top” background_layout=”light” text_orientation=”center” use_icon=”off” icon_color=”#108bf5″ use_circle=”off” circle_color=”#108bf5″ use_circle_border=”off” circle_border_color=”#108bf5″ icon_placement=”top”]

It’s not enough to deliver a great message. It needs to be delivered to the right people at the right time and in the right place (and at the right price!). [read more]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Content” title=”content production” url_new_window=”off” use_icon=”off” icon_color=”#2EA3F2″ use_circle=”off” circle_color=”#2EA3F2″ use_circle_border=”off” circle_border_color=”#2EA3F2″ image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/VideoIcon.png” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center”]

the cOOp has a stable of great videographers and writers around the country. [read more]

[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Strategy” title=”brand strategy & consultation” url_new_window=”off” image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/MarketIcon.png” animation=”top” background_layout=”light” text_orientation=”center” use_icon=”off” icon_color=”#108bf5″ use_circle=”off” circle_color=”#108bf5″ use_circle_border=”off” circle_border_color=”#108bf5″ icon_placement=”top”]

We listen, we discern, we consider, we develop, and then execute to deliver the correct messaging. [read more]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Events” title=”events” url_new_window=”off” use_icon=”off” icon_color=”#2EA3F2″ use_circle=”off” circle_color=”#2EA3F2″ use_circle_border=”off” circle_border_color=”#2EA3F2″ image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/EventsIcon.png” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center”]

We facilitiate and integrate seamlessly into event marketing through our network. [read more]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”PR Social” title=”pr / social” url_new_window=”off” use_icon=”off” icon_color=”#2EA3F2″ use_circle=”off” circle_color=”#2EA3F2″ use_circle_border=”off” circle_border_color=”#2EA3F2″ image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/SocialIcon.png” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center”]

Don’t overlook it in your marketing efforts. Done well, you can have an army of advocates espousing for your brand. [read more]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_4″][et_pb_blurb admin_label=”Decks” title=”sales decks, presentations & collateral” url_new_window=”off” use_icon=”off” icon_color=”#2EA3F2″ use_circle=”off” circle_color=”#2EA3F2″ use_circle_border=”off” circle_border_color=”#2EA3F2″ image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/SalesIcon.png” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center”]

Most people think of advertising, and they think of consumer-facing messaging. But business to business messaging is just as critical. [read more]

[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#ffffff” inner_shadow=”on” parallax=”on” parallax_method=”off” background_image=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/SC_sunset2b.jpg” allow_player_pause=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”parallax 1″ background_layout=”light” text_orientation=”left”]

 

 

 

 

 

 

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should I outsource my marketing department?

 

There are significant benefits to outsourcing your marketing needs, especially for growing companies that can’t staff up fast enough, startups that need more flexibility and experience, small businesses that don’t have the financial resources to hire for all their needs, or businesses that find themselves in perpetual boom and bust cycles.

There are also many reasons not to outsource – many company leaders and business owners have a hard time weighing the different factors involved in that decision.

We at the cOOp have put together a pros and cons list to help you consider what works for you. While one side of the list may be longer than the other, it does not mean the decision is black and white. Your decision to outsource should always depend on the variables that affect your business, and the context and importance of each variable within your business plan.

Take the list below as an opportunity to consider things you haven’t thought of, so you can make the right decision for your specific business.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”1_2″][et_pb_blurb admin_label=”PROS” url_new_window=”off” use_icon=”off” icon_color=”#2EA3F2″ use_circle=”off” circle_color=”#2EA3F2″ use_circle_border=”off” circle_border_color=”#2EA3F2″ image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/Pro.png” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center”]

pros

  • Nearly always less expensive than hiring a full time employee, usually between 30-50% cheaper.

  • Reduction of hidden costs – recruiting, training, equipment, space, and employee benefits – almost always required when hiring an employee. Salary is just a fraction of employment costs.
  • Increased manpower and bandwidth.
  • Leverage a larger knowledge base.
  • More fresh ideas from more minds considering your objectives.
  • Eliminate the “always done it this way” mentality.
  • Outsider perspective that is often missed by internal employees.
  • Fill skill gaps. No need to source and hire individual specialists, or learn specialized skills yourself.
  • More flexibility to scale efforts up or down.
  • Canceling service with a vendor is easier and cheaper than laying off or firing an employee.
  • Often more experience in strategies, techniques and tools, and the wisdom from lessons learned.
  • When running a company, it’s often more effective to delegate and set timelines than it is to put tasks on an expanding personal to-do list.
  • More flexibility with your financial resources. Manage more costs at variable expenses, increasing the ability to adapt to sudden changes.
  • Knowledge transfer can be built into contracts, reducing the chance of important information leaving with an employee.

  • Flexibility in billing options (salary vs. retainer, project-based, hourly, etc.)

  • Flexibility in rates (renegotiating salary vs. outsource contract)

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″][et_pb_blurb admin_label=”cons” url_new_window=”off” use_icon=”off” icon_color=”#2EA3F2″ use_circle=”off” circle_color=”#2EA3F2″ use_circle_border=”off” circle_border_color=”#2EA3F2″ image=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/Con.png” icon_placement=”top” animation=”top” background_layout=”light” text_orientation=”center”]

cons

  • People not necessarily dedicated to your company and mindset alone.

  • Ideas and strategies can sometimes be limited by a predefined scope of work.
  • Outsourced talent isn’t always as in tune with internal needs and strategies as a full time employee.
  • Can compete for attention and time with other clients.
  • Outsourcing doesn’t mean “hands-off”. Time and attention will still be required.
  • Intellectual property, plans and strategies may sometimes need to be shared with someone outside the organization.
  • Can be difficult to let go of aspects of your business.

[/et_pb_blurb][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_image=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/SCPier.jpg” transparent_background=”off” background_color=”#ffffff” inner_shadow=”on” parallax=”on” parallax_method=”off” allow_player_pause=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”parallax 2″ background_layout=”light” text_orientation=”left”]

 

 

 

 

 

 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_color=”#f7f7f7″ inner_shadow=”on” parallax=”off” transparent_background=”on” parallax_method=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”hands in brands” background_layout=”light” text_orientation=”center”]

our hands in these brands

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_image admin_label=”logo field” src=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/thecOOp_LogoField_092015.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”fade_in” sticky=”on” url=”/portfolio/” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
[/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_cta admin_label=”portfolio call to action” use_background_color=”off” background_color=”#2ea3f2″ background_layout=”light” text_orientation=”center” title=”want to see more?” button_url=”/portfolio/” url_new_window=”off” button_text=”visit the cOOp’s portfolio” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_letter_spacing_hover=”0″]
[/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” background_image=”http://thecoopcreativeagency.com/wp-content/uploads/2014/11/bigstock-Pacific-Big-Wave-55804106.jpg” transparent_background=”off” background_color=”#ffffff” inner_shadow=”on” parallax=”on” parallax_method=”off” allow_player_pause=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”parallax 3″ background_layout=”light” text_orientation=”left”]

 

 

 

 

 

 

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”you’ll find the cOOp in san clemente, california” subhead=”(otherwise known as ‘the bubble’ ~ you may want to come down and have lunch)” background_layout=”light” text_orientation=”center”]
[/et_pb_fullwidth_header][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_map admin_label=”Fullwidth Map” address=”San Clemente, CA, USA” zoom_level=”9″ address_lat=”33.45426080240126″ address_lng=”-117.65731110351561″ mouse_wheel=”off”] [et_pb_map_pin title=”the bubble” pin_address=”102 Avenida Granada, San Clemente, CA 92672, USA” pin_address_lat=”33.42694593750227″ pin_address_lng=”-117.61219098346709″]

Not our exact location, but it’s close enough!

[/et_pb_map_pin] [/et_pb_fullwidth_map][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”off” inner_shadow=”off” parallax=”on” transparent_background=”on” parallax_method=”off” background_color=”#ffffff”][et_pb_row admin_label=”row”][et_pb_column type=”1_3″][et_pb_image admin_label=”QR” src=”http://iflythecoop.com/thecoop/wp-content/uploads/2014/11/qrcode_9-16-14border.png” show_in_lightbox=”on” url_new_window=”off” animation=”fade_in” sticky=”on” alt=”Scan this bad boy to instantly plug contact info into your smartphone. Go on, try it.” title_text=”Scan this bad boy to instantly plug contact info into your smartphone. Go on, try it.”]
[/et_pb_image][/et_pb_column][et_pb_column type=”1_3″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left”]

 

email us:
info@thecOOpagency.com

call us:
(949) 464.8707

Scan the blue QR code to instantly add our contact information into your smartphone.
It’s so much better than manually typing it in.

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