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This is a T-Shirt concept that targets locals who feel like certain beaches are “theirs”. Each named beach in San Clemente will have its own shirt design, with an iconic image that should be instantly recognizable to those that are truly local. The image will be surrounded by the lattitude/longitude of that beach as well as the name.

Each beach will also have it’s own correlating “number”, like roman numerals – but not – that count down the beaches from Poche to Cottons, with that graphic on the sleeve or back collar.

A San Clemente map legend will be printed inside the shirt, in light ink.

Below the map are mockups on models (7 men and 11 women) that show a variation on shirt styles (but not the actual shirts).

If you email me with some critical feedback (not just positive encouragement like “good job!”), I’ll make sure to set aside a shirt for you once I get them made. I’d like some feedback on the design itself, colors, fonts, size, etc., and feedback on shirt styles, sizes, materials, etc. What would you need changed to make you want to buy one? What colors and style of shirts would you prefer?

Email me at bruce@thecoopagency.com. Thanks!

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Riviera Design

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Lost Winds Design

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T-Street Design

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Map Design

The map will be printed lightly on the inside of the shirt only.

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MOCK UP – MEN’S

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Men’s 1

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Men’s 2

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Men’s 3

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Men’s 4

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Men’s 5

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Men’s 6

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Men’s 7

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MOCK UP – WOMEN’S

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Women’s 1

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Women’s 2

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Women’s 3

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Women’s 4

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Women’s 5

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Women’s 6

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Women’s 7

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Women’s 8

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Women’s 9

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Women’s 10

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Women’s 11

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