Is Inbound Marketing a fad?
Consumers are doing what they can to ignore or reduce the marketing noise they’re bombarded with.
your needs / our capabilities
The touchpoints are the key.
And it’s not necessarily what they’re actively seeking, but what they see, hear and comprehend in their environment. Those are the touchpoints–
a listing on a search engine, a webinar or whitepaper, a sign on a building, a banner ad on a website, a printed advertorial in a magazine, an event in a parking lot, a video on YouTube – these are all touchpoints
in which you can deliver your message. And that is our capability – to figure out where and when and how to deliver your message.
But, you may ask, don’t most agencies have specialties, an expertise they can hang their hat on? That’s often the case. Trying to be all things to all people will often produce an inferior product. So what’s the cOOp’s specialty?
The cOOp specializes in the integration of specialties. We won’t necessarily take on all parts of your program ourselves, but source it to our trusted partners that know what we’re trying to accomplish. We’ll keep the program cohesive and on-track by managing the moving parts.
~ the moving parts ~
Reach out for a no-obligation consultation or brainstorm session.
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